SRP Earns Top Ranking in 2025 J.D. Power Electric Utility Residential Customer Satisfaction Study
Salt River Project (SRP) today announced it has earned the highest ranking in residential customer satisfaction in the Western U.S. by J.D. Power. This is the 24th consecutive year SRP has achieved this designation.
The J.D. Power 2025 Electric Utility Residential Customer Satisfaction Study, issued last month, gave SRP a customer satisfaction score of 583 on a 1,000-point scale. This is the 24th consecutive year and the 26th time that SRP has achieved the top customer satisfaction ranking in the West Large segment. SRP was also the highest ranked utility among all large utilities nationwide.
The average score in 2025 in the West Large Utility region, which covers utilities in Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah, Washington and Wyoming, is 478.
In the West Large segment, SRP ranked first across all eight Customer Satisfaction Index (CSI) dimensions: problem resolution, cost, safety and reliability, ease, people, digital channels and information provided.
SRP’s Customer Satisfaction Index (CSI) score is 84 points higher than the national average CSI for all electric utilities surveyed, which is at 499. Idaho Power is the second highest ranked utility in the West with a score of 549.
The 2025 U.S. Electric Utility Residential Customer Satisfaction Study is based on responses from 127,103 online interviews conducted from January through November 2025 among residential customers of the 152 largest electric utility brands in the United States, which represents more than 109 million households.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe and Asia Pacific.
SRP is a community-based, not-for-profit public power utility and the largest electricity provider in the greater Phoenix metropolitan area, serving about 1.2 million customers. SRP provides water to about 2.5 million Valley residents, delivering 260 billion gallons of water (800,000 acre-feet) each year, and manages a 13,000-square-mile watershed that includes an extensive system of reservoirs, wells, irrigation laterals, and 131 miles of canals.